Elektrobit (EB) is an award-winning and visionary global supplier of embedded and connected software solutions and services for the automotive industry. A leader in automotive software with over 25 years serving the industry, EB’s software powers over 70 million vehicles and offers flexible, innovative solutions for connected car infrastructure, human machine interface (HMI) technologies, navigation, driver assistance, electronic control units (ECUs), and software engineering services. EB is a wholly owned subsidiary of Continental.
Sofware Experience!Sofware Experience!

Product Marketing Manager (m/f/d)
User Experience

Böblingen, Erlangen or Ulm

Your responsibilities:

  • You will develop and execute innovative marketing plans that drive demand.
  • You will develop and strengthen the messaging and positioning of your products to gain a competitive edge.
  • You will be responsible for the marketing content of your products.
  • You will manage our agencies to build marketing collaterals for a global audience (presentations, website content, whitepapers, videos, tutorials etc.).
  • You will manage cross-functional implementation of the plan and work closely with marketing communications (online marketing manager, PR-manager, event manager etc.) with product managers, business development, and sales.
  • You will enable the global sales staff to communicate the value proposition of the products and develop activities that support the selling process.
  • You will understand your competition and how to overcome them in close co-operation with product management and market intelligence.

Your profile:

  • You are passionate and experienced about marketing planning and execution.
  • You are interested in automotive software and possess technical understanding.
  • You can grasp and translate technical capabilities into benefits.
  • You think and act globally and are familiar with international structures.
  • You can manage complicated cross boundary, cross regions, vendor projects.
  • You can develop effective metrics for measuring marketing activities success.
  • You make data driven decisions.
  • You have a sense of branding and know how to execute a company vision and deliver a company message.
  • You bring excellent communication, presentation and interpersonal skills.
  • You studied marketing or communications, or you have comparable qualifications.
  • You speak and write English and German fluently.


Please contact us at +49 9131 7701 7060 – we are happy to answer your questions. You may also directly apply for this interesting position on our job portal.
Learn more about your developmental possibilities and EB’s exceptional company culture here.

We look forward to receiving your application!